Discovery Commerce
Turn on marketing that meets people where they are.
Unlock unexpected audiences, provide seamless shopping experiences and build relationships that last. Turn on Discovery Commerce.
Brands create demand through discovery.
Learn more about businesses that are seeing real results with Facebook Discovery Commerce.
Meet the Discovery Commerce system.
Powered by data and machine learning, Discovery Commerce is an end-to-end, integrated solution that helps grow your business by matching products to people. And it offers seamless shopping with fewer taps. For customers, it’s serendipitous. For marketers, it’s the key to turning discovery into demand.
Turn on finding your best customers.
Take the guesswork out of targeting and show people ads they care about. Rich data and machine learning can help you reach the right customers and discover new ones — so you can reach your goals.
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Turn on ads that invite and delight.
Meet your customers where they are with apps and formats optimized for mobile experiences, so you can let your creative shine.
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Turn on joy from start to cart.
Give people the power to discover, shop and buy your products seamlessly. With advertising and conversion tools, you can offer frictionless shopping experiences for your customers from discovery to purchase.
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Turn on longer lasting relationships.
Optimize your ads, understand your audience and grow your business with smarter measurement tools — so your effort and ad dollars can be spent more efficiently.
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Put the system to work.
Here are the steps you can take to turn on the full potential of Discovery Commerce.
Share what you know about your customers via pixel, SDK and conversions API.
Study customers' motivations and use the findings to build diverse sets of creative.
Align measurement with business goals, ruthlessly track ROI, and use this data to shift in real time.
Empower your teams to make rapid, data-driven decisions to meet customers' needs.
Free up your team to focus on innovation and strategy by enlisting Facebook marketing partners to help with other tasks.
Getting started with Discovery Commerce
Learn how your business can turn discovery into demand.
Get StartedDiscovery Commerce across the industry.
See how Discovery Commerce is driving a new modern way of marketing.
What is Discovery Commerce
Learn how discovery commerce works.
Discover L’Ange
The haircare tools and products company is finding new audiences through discovery on Facebook.
Turn Discovery into Demand
Hear from people who've discovered a product or service they absolutely love on Facebook
