We have heard a number of questions regarding this new feature, and this post will address the top three of those questions:

Q: Is the impression count the number of users who have seen the post?
A: No, the number of impressions measures the number of times the post has been rendered on user’s browsers. These impressions can come from a user’s news feed, live feed, directly from the Page, or through the Fan Box widget. This includes instances of the post showing up below the fold.

Q: Why is the impression count higher than the number of Fans the Page has?
A: This is because many users refresh their homepage, and visit their homepage multiple times during a session, and each time the post is rendered, it counts as an impression.

Q: What does feedback % measure?
A: It measures the number of comments and likes. No other actions (such as video plays, link clicks, etc) are part of the feedback percentage. The formula used for computing this percentage is (Comments+Likes)/Impressions

We are excited that many administrators who have seen this new feature have already started to put it to use, and we are committed to providing future innovations that increase the usefulness of Pages.

2) iPhone Application

To find your Page, click "Friends," then "Pages" in the bottom right. You'll see the Pages you are an admin of under "My Pages."

We suggest you click on your Page, click the top-right arrow icon, and click "Add Favorite" so you can get easily navigate back to the Page.

To publish to your fans, simply use the publisher (the "What’s on your mind" field) or click the photo icon.

3) Mobile Browser

The easiest way to find your Page is to type in the URL for your Page. To obtain a personalized Facebook URL for your Page, visit facebook.com/username.

If you are using a touch phone, you can also navigate by touching "Friends," then "Pages" on the top right.

Use the composer (the "Write something…" field) to update your fans.

4) Text Message (SMS)

Click "Edit Page" under your Page’s profile picture. Go to the Mobile settings module, click “Edit” you will see the link for “Sign up for Facebook Text Messages to post status updates to your Page”

You can associate multiple phone numbers for a single Page. However, you can only associate one Page or profile to each mobile number. If you associate a mobile number to your Page, that number cannot be associated to your profile or another Page.

Please note that if your carrier is not listed in the drop-down menu, they are not currently supported for Facebook Text Message. Please contact your mobile operator for more information.